The first graphics card is the 1070 Ti Turbo (TURBO-GTX1070TI-8G), which like most ASUS Turbo models, should be among the cheapest 1070 Ti options - it forfeits any additional engineering besides NVIDIA's reference design, and adds ASUS' Turbo blower-type cooler. The 1070 Ti STRIX (ROG-STRIX-GTX1070TI-A8G-GAMING), on the other hand, is a custom-engineered version of the GTX 1070 (GP-104) silicon, and should come with the same higher margins as other ASUS custom products. A mainstay of ASUS STRIX designs is the presence of Aura Sync RGB lighting control, and a triple-fan configuration, which should bring operating temperatures down considerably. We should start seriously considering the chance that we'll see an as of yet unannounced NVIDIA graphics card actually launch with custom partner designs before custom versions of AMD's Vega graphics cards ever hit the retail channel. Though to be fair, it's much easier for AIB partners to simply recycle NVIDIA custom designs for this particular graphics card than design an entirely new one for AMD's Vega.
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